Massive department store, John Lewishere in the UK, are leading the way in fashion technology. John Lewis’s flag ship store in Oxford Street, London, has began a six week trial period with a new virtual reality dressing room technology, designed by highly respected tech company Cisco. The John Lewis virtual dressing system is a combination of mirrors, cameras and scanning equipment.
The process is very much along the same lines as popular Hollywood movie, “Minority Report.” With similar technology to Microsofts Kinect, the client stands in front of a kiosk style mirror called StyleMe, before doing so, the client is requested to enter personal details into a tablet like device, Cisco Cius Tablet, this to enable John Lewis to forward photos and information from the session, information such as product sizes, names etc. Most of the commands are made by moving your hand in front of the screen, in exactly the same way you would do with the Kinect system.
This is only a trill period and although I am sure John Lewis and Cisco have encountered certain teething problems, it is very exciting to see the way technology is moving and creeping into all aspects of our lives, areas, individuals probably never really expected to see technology. My only concern would be the same as most items of technology headed into the consumer market. With online shopping growing in popularity for purchasing goods, many local Towns here in the UK have become ghost towns with shops closing down left and right. With this technology, John Lewis could be shooting themselves in the foot, so to speak, as this technology could eventually be implemented via web cams on the home computer. If this where to be the case, many employees for John Lewis and other stores who may adapt the technology, could be made redundant. Of course the stores would still make money as people would continue to buy cloths etc, however it would be yet another area of massive unemployment.
I don’t mean to put a negative spin on such a ground breaking bit of technology and being a tech enthusiast I don’t want to knock the tech, however I am also a people person and fear that technology could be pushing aside many of the day to day activities that make up our social life.
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